Home

April Hamilton

Communications – Branding – Marketing

Intranet Development – Video Production – Motion Graphics

Graphic & Web Design – Print Design – Livestreaming

About me

Over the course of my professional career, I have accumulated over 15 years of experience navigating the Creative Process. My areas of expertise encompass a range of skills, including video production, digital and web design, as well as print. Initially, I began my career by utilizing my talents for Marketing & Communications. However, my role shifted about 7 years ago when I ventured into the Internal Communications & Company Culture space. Working with various brands, both big and small, I develop communication standards that span multiple departments, ensuring exceptional user experiences on Career Sites, Intranets, LMSs, and HRISs. In addition, I have honed my presentation skills with my love of storytelling to create impactful presentations that effectively communicate key executive messages. I am adept at balancing budgets while still employing high-end professional equipment and talent to ensure optimal outcomes for each project. Above all, I am a team player who is willing to go above and beyond to achieve our objectives.

Check it out!

My Demo Reel is a collection of some of my favorite video projects.

Experience

Communications

I craft compelling messages and foster effective dialogue by developing and implementing strategic communication plans to enhance organizational visibility and reputation. Through these endeavors, I demonstrate a keen understanding of audience dynamics and DEI inclusion, adaptability across multiple communication channels, and a commitment to deliver impactful narratives that align with organizational objectives.

Branding

I have been immersed in the art and science of shaping and elevating brand identities. I contribute to the creation of visual elements, brand guidelines, and messaging frameworks that convey a cohesive and compelling brand narrative. Additionally, I oversee the implementation of brand strategies across various platforms, including digital and traditional media, to build and strengthen brand equity.

Marketing

I play a pivotal role in driving brand awareness and engagement through strategic, data-driven campaigns. I have hands-on experience across various digital marketing channels, such as social media, email, and content marketing, to optimize brand presence and customer acquisition. Collaborating with cross-functional teams, I successfully execute integrated marketing campaigns, measuring and analyzing key performance indicators to refine and enhance future strategies.

Intranet Development

I collaborate with stakeholders to understand specific business needs and user requirements, translating them into user-friendly intranet solutions. I leverage technologies to create intuitive interfaces, integrating essential features such as document management, collaboration tools, and communication channels. Additionally, I ensure the security and scalability of the intranet infrastructure. I work closely with IT teams to troubleshoot issues, implement updates, and optimize the overall performance of the intranet platform.

All Things Video!!

I live the dynamic and multifaceted world of visual storytelling. I lead and collaborate on projects, from concept development to the final product. My experience includes scriptwriting, directing, shooting, and editing videos, including promotional content, educational materials, and corporate communications. I use industry-standard equipment and software, ensuring the seamless integration of graphics, sound, and special effects to create engaging and polished final products. Through this, I’ve developed a keen eye for detail, a deep understanding of visual storytelling techniques, and a commitment to delivering high-quality video content that resonates with audiences.

Motion Graphic Design

Through a combination of artistic flair and technical skill, I’m dedicated to creating visually impactful and memorable experiences that effectively communicate messages and captivate audiences. I conceptualize and produce dynamic visual content for video, presentations, and digital platforms. I utilize industry-standard software to animate graphics, text, and multimedia elements, ensuring a cohesive and engaging visual experience. I contribute to projects ranging from promotional videos to interactive presentations, incorporating storytelling elements and brand consistency.

Graphic & Web Design

As a designer, I conceptualize and execute visually compelling graphics for various mediums, maintaining a keen eye for detail and adherence to brand guidelines. My role has extended to web design, where I’ve crafted user-centric and responsive interfaces that enhance the overall user experience. My passion for staying abreast of design trends, coupled with a commitment to user-centered design principles, allows me to contribute to creating visually stunning and functional solutions that resonate with audiences.

Print Design

I specialize in creating eye-catching and cohesive designs for various collateral, including brochures, posters, packaging, and promotional materials. By collaborating with clients to understand their brand vision and communication objectives, I ensure that each design aligns seamlessly with their brand identity. I successfully manage the entire design process, ensuring high-quality deliverables, with impactful visual experiences that leave a lasting impression on audiences.

Live Streaming

I’ve gained a comprehensive understanding of the intricacies involved in executing successful live streaming events, fostering audience engagement and contributing to the overall success of diverse broadcasting initiatives. I utilize streaming platforms, equipment, and software to broadcast events like, webinars, conferences, and all-company meetings. My role has involved troubleshooting technical issues on-the-fly, coordinating with production teams, and providing a smooth and interactive experience for the audience.

What people say

“I sought April out to help us with our internal communications, marketing, and company intranet. She is the absolute best. Creative, smart, amazing judgment, and a true student of culture as the lens for all communications. I am so excited to be working with her for the second time!“

Lori Bishop, SCP, PRC, SPHR

“I had the pleasure of hiring April to join my Communications Team at Capital One in 2020. Even though she was only with us for a short period of time, the value she provided to our team was unparalleled. I was truly amazed with her customer focus, top notch creative skills and speed to delivery while juggling numerous projects, including executive videos, graphics, intranet redesigns, slide creation and more. Everything she touched turned into gold, and everyone she worked with raved about her incredible skillset. I would hire her again in a heartbeat if the opportunity presented itself in the future.“

Lindsey Iglesias

“I had the pleasure of hiring April while at Research Now. As we migrated to a highly video-centric communication approach we needed someone who had excellent editing skills and could bring a script to life…and we found that person in April. She excelled at multimedia production and we cranked out some high creative and compelling videos. One of her finest hours was when we re-invented print by creating an interactive print ad…you scanned a QRC and placed your phone strategically on the ad…the video interacted with the ad and brought it to life. We had over 400 views. She’s quite impressive.“

Mike Maccioli

“I had the pleasure of working with April for several years at Research Now. During that time, she provided stellar creative services to my team – mostly rockstar video production. April is highly creative, easy going and so much fun to work with. She is a skilled creative thinker that makes the creative process feel like a breeze. April was an asset to my team, and any company is lucky to have her on board!“

Julee Foster

Latest posts