My branding work is less about creating a logo in isolation and more about building the pieces that help a brand show up consistently across real communication needs.
I’ve created visual identity concepts, internal brand campaign materials, social graphics, presentation systems, email layouts, event graphics, video elements, intranet visuals, and reusable templates for teams that needed a more organized and recognizable way to communicate.
This work has supported marketing, sales, internal communications, employee culture, recruiting, leadership updates, product education, and company events.
Created social and digital content for LinkedIn, Facebook, Instagram, and YouTube.
Designed visual assets for product education, sales support, recruiting, culture, events, and community engagement.
Built reusable communication templates and visual systems for presentations, email, intranet pages, newsletters, signage, video graphics, and recurring communications.
Designed and developed web and intranet experiences that supported employee communication, recruiting, resource sharing, and digital publishing.
Social Media & Digital Brand Content
At American Public Life, I create social and digital content across LinkedIn, Facebook, Instagram, and YouTube to support brand awareness, product education, employee culture, recruiting, events, and community engagement.
In 2025, this work included 600+ social posts that contributed to 61K+ impressions, 5,900+ engagements, 2,200+ video views, nearly 2,000 post link clicks, and LinkedIn follower growth from about 1,004 to 1,187.
Created graphics and digital content for brand awareness, employee culture, recruiting, events, community involvement, and product education.
Designed platform-specific visuals for LinkedIn, Facebook, Instagram, YouTube, and related digital channels.
Supported a consistent social presence through high-volume content creation and ongoing brand-aligned design.
Adapted messages into visuals that could be quickly understood by external audiences, employees, brokers, groups, and internal stakeholders.
Product Education & Sales Enablement Design
Throughout my career, I have created product education, sales support, and explainer materials that make complex information easier to understand. This work has supported brokers, groups, insured audiences, employees, sales teams, client-facing teams, training groups, and leadership stakeholders.
These pieces include explainer visuals, sales presentation graphics, pitch support materials, title screens, thumbnails, video graphics, training visuals, and digital assets designed for use across websites, portals, presentations, social media, YouTube, training, enrollment meetings, client presentations, and internal channels.
Designed explainer visuals, title screens, thumbnails, graphic frames, and presentation-ready assets.
Created sales support visuals for sales reps, sales leadership, conferences, client meetings, and pitch presentations.
Adapted product, service, and business information into clearer digital formats for different audiences and channels.
Developed reusable creative assets for marketing, sales, training, social media, web, presentations, and digital platforms.
Internal Brand Campaign Design
This work includes internal brand and culture-focused design created to support employee-facing messages and company initiatives.
At American Public Life, I produced and edited the award-winning internal branding video introducing the “Decisions Matter” brand theme. The work was recognized with a Graphic Design USA award.
Developed employee-facing visuals connected to internal brand and culture messaging.
Created title graphics, video stills, supporting internal graphics, and campaign visuals.
Helped introduce the “Decisions Matter” brand theme in a polished format for employees.
Connected video production, brand design, and internal communication into one employee-facing piece.
Web, Intranet & Employer Brand Design
My digital design work also includes web pages, intranet layouts, digital resource pages, and communication-focused online experiences.
At Research Now / Dynata, I designed and developed a global WordPress intranet that helped employees find company news, HR resources, department information, recognition, leadership updates, and shared resources more easily. The platform replaced an underused SharePoint intranet and grew to about 400 active daily users and 1,000 active monthly users.
I also designed and developed a culture-focused careers site for Research Now / Dynata to support recruiting, candidate experience, employer brand storytelling, office location information, and HR landing pages. At PCI, I designed, built, and maintained RiseWithDrew.com, the CEO’s leadership blog website. The CEO wrote the content, and I supported the internal publishing and distribution of the CEO’s leadership content for employees.
Designed WordPress-based intranet, careers, and leadership blog experiences.
Created digital layouts for employee communication, recruiting, culture, HR resources, and leadership content.
Organized information into page structures that made resources easier to find and use.
Supported digital publishing workflows for internal and employee-facing communication.
Communication Templates & Brand Systems
Across Research Now / Dynata and PCI, I created reusable communication templates and visual systems for internal communications, HR, training, executive updates, events, video, email, intranet pages, newsletters, signage, and presentations.
These systems helped teams communicate more consistently while making recurring materials easier to update, reuse, and adapt.
PowerPoint templates and presentation systems
Outlook email templates and announcement layouts
Intranet page templates and newsletter formats
Video intro/outro graphics and lower thirds
Event branding, signage, and recurring communication materials
Visual systems for internal communications, HR, Training, and employee campaigns
Event, Campaign & Presentation Collateral
I have created event and campaign materials across print, digital, presentation, and environmental formats, including booth graphics, signage, handouts, digital displays, speaker graphics, agendas, promotional assets, and presentation visuals.
At Research Now / Dynata, this work supported high-visibility company events, leadership presentations, sales conversations, conference materials, and client-facing opportunities. One company town hall presentation was later repurposed for a major Nielsen pitch deck, which received positive feedback from Nielsen and the leadership team.
Designed event graphics, booth materials, signage, handouts, and digital displays.
Created speaker graphics, agendas, promotional pieces, and presentation visuals.
Supported sales conversations, conferences, leadership presentations, and client-facing opportunities.
Adapted campaign and event visuals across both print and digital formats.
Recommendation
This recommendation captures the kind of work I enjoy most: connecting communications, marketing, culture, and digital platforms into a clearer employee experience.
“I sought April out to help us with our internal communications, marketing, and company intranet. She’s the absolute best. Creative, smart, amazing judgment, and a true student of culture as the lens for all communications. I am so excited to be working with her for the second time.”
I approach design as a communication tool first. Before choosing a layout, color palette, or visual style, I look at the message, the audience, the channel, and what the piece needs to accomplish.
My process usually includes clarifying the purpose, organizing the information, building a clear visual hierarchy, applying brand standards, adapting the work for different formats, and preparing assets that are practical for real-world use.
I am comfortable moving between concept and production: shaping the idea, building the design, adapting it across channels, and getting the final asset ready for the teams that need to use it.
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