Creating a steady communication rhythm for a fully remote workforce
At PCI, communication played an important role in helping a fully remote workforce stay connected, informed, and aligned.
My work supported a consistent leadership communication rhythm across daily CEO blog posts, weekly videos, announcements, intranet updates, business updates, sales updates, and culture-focused communications. The goal was to make leadership more visible, keep employees connected to company priorities, and support a strong remote employee experience.
Snapshot
Audience: 200–300 fully remote employees
Stakeholders: CEO, Leadership Team, Internal Communications Director, Employees
Tools & Platforms: ThoughtFarmer (Intranet Platform), WordPress Blog, Adobe Creative Suite, Grammerly, MS Word & Outlook, Envato.com
The Challenge
PCI had a fully remote workforce, which made consistent communication especially important.
Without a shared office environment, employees needed regular ways to hear from leadership, understand business updates, stay connected to company culture, and feel included in what was happening across the organization.
The communication challenge was not just sending updates. It was helping create a steady, recognizable rhythm that employees could rely on — one that supported leadership visibility, culture, business clarity, and connection across a distributed team.
My Role
I helped maintain the communication rhythm behind PCI’s fully remote employee experience: publishing CEO-authored blog content internally, editing and formatting weekly videos, creating announcements and intranet updates, and preparing business, sales, culture, and workplace-recognition communications.
My work included daily CEO blog posts, weekly videos, announcements, intranet updates, business updates, sales updates, and internal/external communications tied to workplace recognition.
Rather than focusing on one-off messages, I helped support an ongoing communication cadence that gave employees regular touchpoints with leadership and company news.
What I Supported and Published
CEO Blog Publishing and Internal Distribution
I supported the internal publishing of the CEO’s Rise With Drew blog content, which was written by the CEO and shared with employees as part of PCI’s culture and leadership communication rhythm.
The blog provided remote employees with regular access to leadership perspective, personal development themes, culture messages, and business context. My work helped make that content available internally and part of employee communication.
Weekly Video Content
I also supported the internal publishing and editing of weekly videos that were part of the Rise With Drew blog.
These videos were separate from formal company announcements, but they played an important role in the remote culture experience. Employees often viewed them as culture and leadership development content, helping reinforce connection, mindset, and shared company values.
Announcements and Intranet Updates
I created and supported internal announcements and intranet updates related to business news, sales updates, company culture, employee information, and organizational priorities.
These materials helped keep important information accessible and consistent across a remote workforce.
Business and Sales Updates
I supported business and sales communications that helped employees understand progress, priorities, and company momentum.
This work helped connect day-to-day employee experience with broader business goals.
Workplace Recognition Communications
PCI earned Fortune workplace rankings in 2022 and 2023. I wrote and published the press release for PCI’s #55 ranking on the Fortune Best Medium Workplaces™ list in 2022, with CEO and leadership approval.
I also supported internal and external announcement communications around workplace recognition, helping celebrate the achievement with employees while also strengthening the company’s public employer brand.
Process and Approach
1. Build consistency for a remote audience
Remote employees need communication they can count on. I supported a regular publishing of blog posts, videos, announcements, and updates so employees had frequent touchpoints with leadership and company news.
The rhythm mattered as much as the individual pieces. It helped communication feel active, visible, and connected.
2. Shape messages for clarity and tone
I helped edit and shape leadership content so messages were clear, readable, and aligned with the moment.
This included refining structure, flow, tone, and key points so employees could quickly understand what mattered and why.
3. Use multiple formats to support different needs
Not every message needed the same format. Some updates worked best as emails. Others needed video, intranet placement, Zoom Announcements, and external press release support.
I helped create and support content across all formats so information could meet employees where they were.
4. Reinforce culture through communication
The communication materials were not only informational. They also helped reinforce PCI’s remote culture by highlighting leadership visibility, recognition, business momentum, and shared company identity.
This was especially important in a fully remote environment, where culture had to be communicated intentionally.
5. Connect internal communication with external credibility
Workplace recognition communications gave PCI an opportunity to celebrate internally while also sharing the story externally.
The Fortune Best Medium Workplaces™ press release helped support the company’s employer brand and reinforce the connection between employee experience and public recognition.
Outcome and Impact
This work helped support a steady internal communication rhythm for 200–300 fully remote employees, giving them regular access to leadership perspective, company updates, business information, and culture-focused content.
The CEO-authored Rise With Drew blog, which I published internally, became a regular employee touchpoint with about 200 regular readers. High-performing posts received 400+ views, and one post reached nearly 2,000 views.
The related weekly videos, also part of the Rise With Drew cadence, added another layer of leadership visibility and culture reinforcement. While separate from PCI’s formal company communications, the blog and video content served as ongoing leadership and culture development material for employees.
In addition to publishing and supporting that content, I created and supported formal internal communications including announcements, intranet updates, business updates, and sales communications. Together, these materials helped keep a remote workforce informed, connected, and aligned.
PCI’s Fortune workplace rankings in 2022 and 2023 also provided strong external validation of the company’s culture. I helped communicate that recognition internally and externally, including writing and publishing the 2022 press release for PCI’s #55 ranking on the Fortune Best Medium Workplaces™ list with CEO and leadership approval.
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